Email Design and Coding

The Pizzazz of Beautifully Designed Emails

You really should invest in better email design and coding. Here’s why.

Email Design and Coding Why It’s More Important Than You Think

Form may follow function but it doesn’t mean that it’s any less important, especially when it comes to communicating with customers. While plain text emails or SMS marketing still have their place, you’ve gotta inspire the subscriber’s imagination with truly eye-catching design if you want to get their attention. Effective email design gives you complete creative control over your email marketing campaign, so your customers can let their imagination run wild, rather than run wildly away from your emails.

And there ain’t a better email design than a super personalized email design. (Mic drop)

We specialize in creating a customized user experience that gets results. How do we do this? Easy - we put on our thinking hats and closely follow these key principles with every.single.email:

Data Approach

First of all, we use the customer data available to us, along with the results from consistent A/B testing to determine what the audience’s visual preferences are. As the saying goes, “beauty is in the eye of the beholder”, and although some folks might not see all the gorgeous value that lies in sexy numerical sets, we do, and we take it one step further by literally painting a picture with it - a beautiful, email-y kind of picture. Leveraging this data makes it easier for us to craft emails that perfectly cater to those preferences and are, as a result, much more effective.

Fine-tuning The Layout

As with anything, a good user experience is essential to getting the results you want. The easier it is for people to scroll through your emails, find CTA’s and be enticed to click (without it being click-bait), the more traffic we can drive to your website and the more sales you’ll make. That’s why we always make sure to fine-tune the email layout to ensure that it’s easy to navigate.

Fully Responsive Design

We always go for fully responsive design that captivates the subscribers’ attention to create an immersive user experience. Why is this good for you? Because the more time a subscriber spends looking at and interacting with your email, the more likely they are to respond to the content and click through to your website.

Hand-crafted From Scratch

We’re very hands-on with our process, each design we ever make is hand-crafted from scratch with that specific campaign’s strategy in mind. Rome wasn’t built in a day, and revenue wasn’t built on a handful of templates either.

Testing Across Hundreds of Email Clients

Design doesn’t amount to much if Outlook, email client dark modes or mobile devices render your emails horribly. This is why we test each email across more than 170 email clients, each and every time. What your grandma sees on her iPhone 4 and what you see on your brand-new Samsung will be the same, so you both get an optimal email experience (although we do recommend that grandma should upgrade to at least the iPhone 5 for optimal TikTok-ing).

Why You Need Email Design and Coding

Creating appealing emails will always lead to improved sales and higher revenue. That’s just how this whole thing works.

You might not think this is true, but we’ve back-tested and it turns out that click-through rates are much better when subscribers are able to interact with design elements that are pleasing to the eye.

You can even expect your subscriber list to get longer, as email design and coding that’s expertly crafted always results in mobile-friendly campaigns that work perfectly on all email clients. This increases the likelihood of folks wanting to share that layout with friends and family. You’ll also get lower unsubscribe rates for a higher net-gain in subscribership, along with an even better average customer engagement rate.

Here’s How Full-Service Email Marketing Can Help You Smash Your Goals

As a full-service email marketing agency, we’ll create a tailored email marketing program specifically for your business. This will be founded in data-driven strategy and supported by captivating email content and the most irresistible email designs.

A/B Testing

If you’re having trouble driving traffic to your website or getting the conversions you’d like then A/B testing is the answer. Instead of being perpetually frustrated at the lack of results, we go in with A/B tests for each email we ever send to see how we can improve by using different CTAs, subject lines, send times, etc. This makes it easier to find what works and double down on it.

Our Email Design Process

Strategy Phase

Our project management procedure requires that we probe your business deeply - deeper than an average visit to the dentist. We’ll go through your entire email marketing program’s history to map a way forward for a revitalized campaign.

We’ll consider your brand identity to draft a general theme that aligns with your identity. You’ll work closely with us, every step of the way, to guarantee the kind of results you’re looking for by addressing your specific needs.

Creating an Action Plan

We get it. You need to know all your options. That’s why we’ll take you on a grand tour of all available expertise while forming an idea of what we’re going for visually. We’ll look at ways to trim the interface so your customers don’t have difficulty maneuvering.

We’ll guide you in a way that helps you figure out which resources are required to help you achieve your goals. We’ll even help you make sense of the merits and challenges of each resource, so you can make an informed decision.

Optimizing Results

It doesn’t matter what industry you’re in, agility is essential in today’s marketplace. Customer preferences are always changing and evolving, and your email marketing strategy should evolve with them.

You can count on us to help you get with the times. We’ll adapt your email marketing strategy to changing trends through consistent data collection. That way, we can quickly identify and adapt to changes in preferences and trends, as well as implement opt-down techniques where needed.

With the right optimization techniques, it’s easier to grow and improve. You can pick up on new breakthroughs and even prepare for unexpected obstacles more effectively

Feedback

We know how much it sucks when you want to give feedback but simply don’t know where to start. This is where our processes help massively. We’ve also done this for so many brands, successfully, that navigating the steps with us by your side is going to be a breeze. And you’ve got one of the most talented design squads to back you up anyway, so leave all worries aside.

Why CodeFeranada Provides the Best Email Design LinesLines

Kick-ass designs for hyper-growth

We challenge you to find better designs in the email world, and having worked with some of the most exciting start-ups of the decade validates that statement massively.

We do the competitive analysis so you don’t have to

Hard to stay ahead of the competition? What if you have an army of roughly 40 backing your email channel, making sure that your emails are the best in your niche? Feel the anxiety going away? Thought so.

We’re Flexible- and Versatile

We always keep an ear to the ground to make sure that we stay ahead of the ever-changing email marketing landscape. We also use the most advanced tech tools to help you build a solid email marketing campaign. Our team is fully absorbed into every project and we make the most of all our resources to give you the best possible service.

Our Results Speak for Themselves

Check out the brands we’ve worked with and the tremendous case studies we’ve built. DATA. NEVER. LIES.

The Pizzazz of Beautifully Designed Emails

You really should invest in better email design and coding. Here’s why.