Email Campaign Render Testing

Email Rendering: Something Worth Remembering

There are a multitude of unexpected obstacles that may arise when sending out an email. Hang around to find out how to overcome them.

The customer journey is somewhat of an obsession for us and getting you a good return on investment in your email marketing campaign is what we’re most passionate about.

01. Text Tactics

Some devices won’t display the images embedded in your email. This could be by design or it may be due to unforeseen circumstances like network issues or data saving settings. In this case, it’s best to make sure your text:image ratio is strong. Perhaps you had an important set of words within an image and now some subscribers won’t get to see it. Adding some relevant alt text could guarantee that the message is preserved, and leveraging email code best practices can only make it all the better for your contacts.

We’ll arrange your text so that it’s easy to refer to the information expressed therein. We’ll also build your emails with calls to action that actually spur people into action, and we’ll lace your messages with as much HTML text as possible. We're talking about ultimate accessibility through optimizing the most basic element of the email: text. It may be simple but it takes some finesse to make an email render without stress.

02. Visual Solutions

Accommodating all screen sizes as best as you can is ideal. Your email needs to look good on a laptop, tablet, and anything in between. We’re going to size your emails so they not only look good but also so they can be processed faster and sent efficiently. We’ll help you backup your visual elements to withstand any alteration. Our fallback fonts will adapt to any email service provider and we’ll have a fallback background color placed behind an image as well if it fails to render.

03. Full Functionality

Certain ISPs will disable certain features that you might’ve included in your campaign. When trying to share a link, the button image could get blocked. We’ll get you a bulletproof button so your links get delivered the way you want them to. We’ll make your email as universally friendly as possible so that your emails can fulfill their purpose.

Why you can’t Do without Email Campaign Render Testing

An email might look good and function properly on your phone but a rendering will give you an idea of how your audience will receive it, regardless of what inbox provider or device they use. Your brand identity depends on the audience’s seamless interaction with your content. Avoiding and repairing issues before they can turn into mistakes will work towards building customer loyalty and bring more value to your email marketing campaigns.

What’s more, the value of your brand is built up by how people perceive it and it’s often the simple things that cause the most damage. The wrong design, content issues, and imagery hiccups can all create a bad perception of your brand. Email render testing is one of a handful of simple yet effective ways to keep your email program firing on all cylinders, and very importantly, it helps you maintain a consistent image. Click-through rates, open rates, and other key KPIs are dependent on how well your emails render.

How are you keeping up with the numerous new devices launched each year?

What It Takes

A Step-by-Step Approach

Your email is going to be monitored at every step. From the get-go, the email rendering will be tested thoroughly to make sure that we’re on the right track when it comes to achieving the objectives of your campaign.

We’ll look out for broken or untracked links, correct design formatting, and deal with spelling or grammatical errors. We’ll also take into account inconsistencies in font, color, or design in general, all common pitfalls that can be resolved by implementing top-notch email design.

Look Before you Launch

So maybe our email rendering test leads to a template refresh, image rehosting, or value changes in the coding process. Just because an effort was made to change things around doesn’t always mean that those changes have reached the desired effect. Render testing prompts us to make the necessary tweaks that’ll make your content even more inviting and functional.

Staying Audience-Conscious

As much as we hate to admit it, there will always be a tiny percentage of subscribers that will not engage at all with your material, but that doesn’t mean they don’t matter. If your results aren’t as satisfying as you’d like them to be, it’s probably because your subscriber list includes silent spectators. That’s why we always factor in these people when looking at how effective your campaign is.

However, new subscribers are always going to be our favorite test subjects. They represent a fresh opportunity to test emails without past interactions interfering with their decision-making process. We’ll expect these people to interact with you more, and that should give us more insight into how to move forward with the campaign.

Perfecting the Process

In order to learn from an experiment, it's important to keep it going for enough time to collect ample data that a decision can be based off of. As a campaign is running, we keep track of progress, take note of any shortcomings, and translate the data into a realistic action plan. The adjustments are left to gradually sink into the audience so they can take it in bit by bit. The goal is to reduce the chances of all the bad things we mentioned actually happening, and that takes time.

As each of your subscribers respond to the changes, we learn more about them and this does a world of good to your email marketing strategy as a whole. Reducing unwanted potential surprises along the way helps to increase reach and improve your chances of getting more leads and securing more revenue.

A Push from the Professionals

As with anything, making too much of an effort can cost more than it’s worth. Whether you’ve already tried your hand at building an effective email marketing campaign or you’re going on a maiden voyage, you need a trained eye that’ll help you spot a speed bump along the way. Our goal is to get more than what you put in, and you need that extra push to help you achieve that.

Any revelations yet? Surely you see why email campaign render testing is crucial to your email marketing efforts.

We’re always looking for opportunities to show off our skills. With technical know-how, industry insight, and genuine enjoyment for what we do, we can take your marketing campaign to another level.