So how do you achieve Shopify success? Not only are there templates to help you create your website from scratch as a beginner. But they also give you direct access to different advertising platforms. That way, you can manage your social media and email campaigns from the same place.

But, once you get over the buzz of your initial website setup, things can quickly get complex. That’s why the key to long-term Shopify success is to enlist the expertise of email marketing professionals with loads of experience.

GOOD EMAIL MARKETING EXPERTS SHOULD HELP YOU ACHIEVE SHOPIFY SUCCESS

When it comes to Shopify, it’s essential to invest your time and money into email marketing. It is by far the most effective way to drive traffic to your eCommerce website and increase sales. The great thing about email marketing is that it gives you direct access to your customers.

Now, Shopify has its own built-in email service that allows you to send emails to customers. Although it’s relatively simple to use it’s not that advanced and it lacks important features such as automation.

If your goal is to build your Shopify list and convert web traffic into leads for your store, then you need a robust and comprehensive email marketing strategy supported by good email marketing software. This is so you can deliver attractive offers to the right audience at the right time. And this is what email marketing provides you.

Haven’t launched yet? No problem! An email marketing team with Shopify experience will help you to create a landing page so that you can build an email list by collecting email addresses from prospects who are interested in your brand. That way, you can hit the ground running and market to an interested audience when you do finally launch.

But first, you want an attractive pop-up page that’ll help you collect and grow your email list. Your Shopify experts will even help you design a pop-up form that’s non-invasive yet enticing.

Keep in mind that because your pop-up page shows up immediately when your website page loads, this could affect your bounce rates and conversion rates. After all, no one wants to be propositioned as soon as they click on a website. And this is just one of many variables that you may not consider as an inexperienced user. But with expert help, everything is taken care of for you.

LOOKING FOR SUCCESS THROUGH SHOPIFY? YOU’VE COME TO THE RIGHT PLACE

Our combined experience in Shopify and email marketing make us ideal guides to help your eCommerce store succeed. Here’s why:

• Email gives you your own audience

You don’t own social media platforms. You’re just borrowing space. Instagram might crash tomorrow or someone might decide to ban Tik-Tok (too soon, I know but you get the point). A social media provider might even change their algorithm or terms of service in a way that affects your business.

With email marketing, you don’t have to worry about any of this. Your job is basically to work on your customer relationships and increase conversion through direct connection and communication. And with email marketing experts by your side, you’ll be able to maximize your results and increase your Shopify store’s bottom line.

• We’ll help you split-test your offers

One of the benefits we’ve found from using a good email marketing platform with Shopify is the ability to split-test offers. This feature can be used to welcome subscribers with a percentage discount or a non-monetary offer such as a free eBook or video series.

In most cases, a discount offer works best. But this may also depend on your particular industry and target audience. You can also split-test things like subject lines, design elements, and actual email copy.