Klaviyo - FERANADA LLC

Why You Need Klaviyo Experts for Your Business

Asking “is Klaviyo good for email marketing?”, is like asking if winter is good weather for hot chocolate. It’s one of the most powerful ESPs in the world… if you know what you’re doing.

You might’ve heard that we’re a feranada of passionate, highly-skilled ESP-agnostic email marketing experts with some pretty impressive results under our belts. But did you know we’re certified Klaviyo experts, too?

Chat to us to find out how we’ll use this ESP to take your email program to new heights.

So What Makes Us Klaviyo Experts?

And how can we skyrocket your Klaviyo ROI?

Sure, you can take the Klaviyo Partners questionnaire in a few minutes and get a fancy certificate to add to your website. But we believe that real ‘Klaviyo expert’ status is something we’ve achieved over thousands of hours of graft for some of the world’s most exciting brands, constant trial and error, A/B testing, and really learning Klaviyo inside-out. That’s how you harness its power to really drive revenue and engagement.

We’ve spent nearly a decade working closely with the Klaviyo team to help our clients through some of their biggest email marketing challenges, including IP warmups, advanced segmentation and advanced reporting.

But Wait, There’s More…

The right ESP + the right email marketing experts (AKA your Klaviyo agency) can make your business unstoppable.

Why is Klaviyo so popular? Well, it can be a powerful tool for growth. But to really get the best out of it, you need to ensure that your email marketing program is as strong as it can be. And unlike most digital agencies and Klaviyo experts, email marketing isn’t just something we do, it’s everything we do.

We’ve done this for some of the biggest brands in the world, pushing the boundaries of their email marketing programs beyond what they thought possible.

What You Can Expect From Your Klaviyo Email Marketing Agency

Platform Setup/ List Growth / Flow Building + Optimization

What’s more, our extensive Klaviyo knowledge and the perk of being such a prominent Klaviyo partner means we can optimize specific features to really unlock your company’s potential – and ensure that you’re not wasting money on plug-ins you don’t need or services you’ll never use.

Klaviyo A/B Testing + Advanced Segmentation

A/B testing is an ideal way to collect data regarding your audience’s likes and dislikes, helping you optimize your email marketing program. We test, report, tweak and re-test, saving you all the heavy lifting.

And that goes hand-in-hand with a good segmentation strategy. This allows you to show your customers only relevant content, and, with advanced segmentation, you can get even more personalized. Not only do we set up advanced segmentation for your Klaviyo email program, we also create a data-based sending strategy for you. Neat, huh?

There’s a lot more to it than that, though. In a nutshell:

We start with a thorough audit of your existing program

Then we build you a new one based on the insights from the audit, as well as your business goals.

We build everything from scratch (no templates here!) and custom code each campaign so it works perfectly on desktop and mobile across all email clients. Oh, and we A/B test everything, too.

Once your campaigns have been sent out, we’ll analyze the data and send you a report of each one so we know where to tweak and improve.

Then we do exactly the same thing for your email workflows.

Essentially, we take care of your email

marketing so you can take care of business.

Quickfire Answers to Your Pressing Klaviyo Questions

What is Klaviyo used for?

You can use Klaviyo to build communication across all owned channels – that includes email campaigns, automated emails and SMSes.

What type of software is Klaviyo?

In a nutshell, it’s what’s known as ecommerce marketing software.

Is Klaviyo a database?

Yes and no – Klaviyo isn’t just a database but it does store your relevant subscriber data, as well as all the real-time email program performance data you need.

Why use Klaviyo for email marketing?

In case you hadn’t been paying attention, there are some great reasons listed above, and here’s another – in 2022, Klaviyo customers earned over $14 Billion in untapped revenue. Wow.

What is a Klaviyo expert?

A Klaviyo expert is someone who has completed the Klaviyo certification process, but more than that, it’s a person or a team who has years of experience working on the platform, and often a great relationship with those at Klaviyo. AKA CodeFeranada.

Is Klaviyo B2B or B2C?

Like a piece of moldable clay, Klaviyo can become whatever you want it to be. Seriously though – it’s great for both.

Is Klaviyo only good for ecommerce?

Great question. While Klaviyo is mostly used for ecommerce, its workflow and segmentation capabilities (among other features) make it great for other businesses, too.

Is Klaviyo hard to use?

Essentially, no. But it works much, much better if you’ve got some experts on your side who really know what they’re doing (ahem).